we would be looking to take a profit in the second to third year of the product being commercially available, the subscription fee should be more than enough to keep the application running by itself and with the income we are looking to take from advertising on the website and app itself
examples of this advertising money can be easily found on social networking sites like Facebook, advertising on their website generates around 250-300 million, we're not expecting to take money like this (it would be nice) but it gives us an idea of how extra money can be made.
here is a link:
http://www.businessinsider.com/how-does-facebook-make-money-2010-5#ixzz1Mn3I2c9Z
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